In the span of 20 years since Cholla – We-Ko-Pa’s first course – started taking tee times in Fort McDowell, Arizona just outside of Scottsdale, the Scott Miller designed track has put together an impressive set of noteworthy awards and accolades. Top rankings in annual lists, architectural awards, nods and attaboys from publishers, editors and players are among a few, but Cholla’s most recent mention from LINKS is a little understated compared to some of the more dramatic monikers – best value. But despite its superficially underwhelming tone, creating exceptional value is at the core of We-Ko-Pa Golf Club’s business operations and something We-Ko-Pa officers strive for each day.
“We’re obviously extremely happy to receive some of the awards and accolades the property has achieved over the past two decades, but when it comes down to the brass tax, we want to create value for our players more than anything else,” said Matt Barr, general manager of We-Ko-Pa Golf Club. “It’s a combination of doing the little things, asking the right questions, and matching our players’ expectations not only during the round, but throughout their entire time on property.”
Day traders and business brokers use formulas and equations to determine a rigid value system which is incredibly useful in the financial world, but determining the value of a player’s experience on the golf course isn’t as simple as solving for X. The experience at any particular golf course is overwhelmingly subjective, which is why We-Ko-Pa golf professionals spend countless hours gathering data on how to improve even the smallest details throughout each of We-Ko-Pa’s two courses.
“Turf conditions and customer service are some of the more visible things that can affect the value of a golf course, and they’re incredibly important to be sure, but it’s the little things that are the difference between a great value and a mismatch,” said Eric Dettman, head golf professional at We-Ko-Pa Golf Club. “Small things like trimming trees overhanging on a tee box or answering the phone in a friendly manner to create a great first impression are just as important as routing or perfectly manicured fairways. It’s the whole package that creates value, not just one or two aspects of the golf experience.”